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Uf principles of marketing
Uf principles of marketing








uf principles of marketing

“One of the areas we are growing in is medical packaging,” says Santerre. Students who come to Clemson without having a clear career path in mind often gravitate towards food, nutrition, and packaging sciences and the program seeks to go beyond just food. With 500 undergraduate students currently enrolled in the program, it’s near capacity, he says. The program is proving popular at the university, even if it’s relatively unknown, says Santerre. Great career potentialĬlemson’s packaging program is one of the top two programs in the country, according to Santerre, and with brands like Keurig Dr Pepper in the county of Spartanburg, Duke Foods to Mauldin and Nestle in Cherokee County operating in the state, graduates may remain in South Carolina. “I learned a bit of a lot,” Driggers said, and was exposed to many different aspects of owning a business. I have begun working as a Teaching Assistant for the class Principles of Marketing where over. Driggers says he also learned the science behind the creation of beer. Throughout my time at the University of Florida, I have been involved in many on-campus organizations. With this knowledge, he was able to design the labels for his bottles and cans. Although he doesn’t make his own bottles and cans, courses like graphic communication have introduced the basic tools of brand building. The chemistry, biology and marketing he studied helped prepare him for the craft beer industry. He said what he learned in the program played a huge role in his business and encouraged more program graduates to get involved in brewing.Īt Clemson he learned to create his own brand, which is where Double Stamp was born. Driggers now has Double Timbre Brewery in Greenville. Useful for starting a businessĬlemson alumnus Kenny Driggers spent three of his four years at Clemson before graduating in 2014 with a degree in food science.

uf principles of marketing

The degree program offers courses in food chemistry, biology, nutrition, packaging science, and marketing. “The range of topics is quite wide,” said Charles Santerre, director of Clemson’s food, nutrition and packaging science department.

Uf principles of marketing professional#

You will appreciate how a marketing perspective is important in your own personal and professional development. Because this is a survey course, there is an emphasis on basic terminology and concepts. With several food processors calling upstate home and access to over 100 million consumers less than a day’s drive away, it only made sense for Clemson University to offer a food science program. You will learn key marketing principles and terminology. Agreement food chemistry and packaging best practices can be crucial for any food manufacturer.










Uf principles of marketing